Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. The better a business can manage the relationships it has with its customers the more successful it will become. Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them. As such it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of technology.

RAALINK is an User Friendly Fully Customized Customer Relationship Application available both in hosted and premise based mode. It is easily integrated with our IP PBX solutions thereby tracking each and every interaction with the customers.